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Caroline So

Caroline So
Imagination, adventure and emotion are at the heart of Caroline So’s fashion and beauty illustrations, and they’re ingrained in her personality as well. Originally from Southern California, she set off for the Big Apple at 17 with the goal of working in fashion and she hasn’t looked back since. Now she finds herself producing stylish and elegantly whimsical imagery for the biggest names in fashion and beauty, with a portfolio that’s going from strength to strength.

She refers to her pen and paper as her oldest friends, and since she was a child Caroline has been exploring new ways of capturing facial expressions, poses, animals, nature and more. Caroline has 10 years of experience working as a fashion designer, and that background helps her find the right solutions for her clients with every image she creates.

Her inspirations include Francis Bacon and Egon Shiele, and she loves collecting novel perfume bottles, secretly watching reality TV, and backpacking. Favourite destinations include the states of Utah and Arizona, Florence and Salzburg, and she’s not ruling out Mars as a future stop.
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Client List

Fresh Beauty
Marc Jacobs Beauty
Kate Spade New York
NYDJ
Lou and Grey
Ines Di Santo
Designow
LIA Fashion
Vanilab
. . .

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